November 14

Too Many Cooks . . .

  • Minutes Read

As of November 14th, 2007, I will no longer cook any meals for myself.

I had an epiphany.

Earlier this week, I was making one of my favorite ‘morning meals’ – oatmeal.

For some reason I decided to time myself to find out “once and for all” how long it takes me to make oatmeal. Well, I found out –

23 minutes.

Okay, all the ‘cooks’ out there are probably saying, “what in the ____ (insert expletive here) are you doing that it takes you 23 minutes to make oatmeal?!?”

Well, what I’m doing is besides the point… the fact is: I can’t cook.

The box says it will take 5 mins.. but it takes me 23 mins. So clearly something is wrong. The oatmeal tastes great, but it takes entirely too long for me to make.

I did the math… I’m losing $419 every time I make oatmeal. It would be less ‘costly’ for me to hire a driver and drive to West Egg Cafe (a FABULOUS breakfast spot in Atlanta) get me a bowl of oatmeal that’s even better than mine and bring it back to me.

Now to some, this may sound ridiculous, but let me show you what I mean.

I eat 5 times per day… so, if every meal I had took 20 mins to make that’s 100 mins per day of cooking. 3,000 minutes per month – 50 HOURS! That’s a whole weeks worth of work for most people.

So, calculating the amount I make on an “hourly” basis, I could hire three 5-star chefs to make breakfast lunch and dinner for me – EVERY DAY!

Despite that, I don’t like cooking.

So 2 days ago I had to run some errands… bank deposits at two different banks, cleaners, grocery store to get milk & fruit, office depot, post office and Radio Shack. I took me 3 hours to do this – a total WASTE of my time. I’m hiring a personal assistant – Even at $100 per hour, it’s worth it.

Practical Application

Specifically if you’re a business owner, decide what’s important and do that. Know how much your time is worth per hour and don’t do the things that don’t equal or exceed your hourly rate.


Attracting Wealth, Law Of Attraction

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  1. Hi Antonio

    I decided to check out your website when I saw that it was also listed on Priscilla Palmer’s Personal Development List. And am I really glad I did. In addition, I’ve also subscribed to your e-zine. So far, I’m really liking what I see.

    This is truly an informative and inspiring post on how to optimise our time to reap the greatest profits by outsourcing tasks that will otherwise take up much of our valuable time. I really like the way you use personal stories and practical examples to illustrate your point and to engage the reader’s interest.

    Keep up the good work. I’ll definitely be checking in more often to see more of your great posts.

    Best Regards


  2. Hey Antonio, I myself can and do cook at least 5 times a week at my house…granted I am a professional chef by trade…yet, I too, am faced with the dilemma of taking valuable time away from my online business; therefore, I just got together with my wife (bread baker) and we are turning our weekly cooking schedule into a website. Thus, the time it takes me to cook, in essence, has been turned into valuable content for my website.

    I don’t make over $400 an hour, but I base what I currently do at about $25 an hour…If I can’t pass that number, I don’t do it.

    Sincerely, Eric Smith

  3. Personally I LOVE to cook! It helps me relax and is a nice way of doing something else so that my mind is not always on my online business – but I do see what you are trying to say!

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